Overview
Content Writing and Copywriting blends strategy and hands-on execution to help participants create stronger content, visibility, engagement and measurable digital results.
Course Highlights
Strategy + execution
Content practice
Analytics
Brand consistency
Modules & Curriculum
Audience, purpose and brand voice
Website and blog content
Social, email and promotional copy
Headlines, hooks and calls to action
Editing, proofreading and SEO
AI-assisted writing with human quality control
Learning Outcomes
- Explain and apply audience, purpose and brand voice.
- Use practical methods for website and blog content.
- Create or improve social, email and promotional copy.
- Evaluate and communicate headlines, hooks and calls to action.
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